{"id":7186,"date":"2026-08-31T13:34:40","date_gmt":"2026-08-31T13:34:40","guid":{"rendered":"https:\/\/www.midireccioneuropea.com\/?p=7186"},"modified":"2026-08-31T13:34:40","modified_gmt":"2026-08-31T13:34:40","slug":"online-sales-calendar-2026-2027","status":"publish","type":"post","link":"https:\/\/www.midireccioneuropea.com\/en\/online-sales-calendar-2026-2027\/","title":{"rendered":"Online Sales Calendar 2026-2027"},"content":{"rendered":"

Buying cheap from abroad is not a matter of luck, it is a matter of the calendar<\/strong>. Over the course of the year there are more than a dozen major discount events across Europe, the United States, China and Oceania, and if you know when each one falls and which stores to buy from, you can plan months ahead and get it delivered in your country at the best price. Whether you live in Latin America, the United States, the United Kingdom or Australia<\/strong>, save this guide: it is your complete 2026-2027 online sales calendar<\/strong>.<\/p>\n\n

2026-2027 sales calendar, month by month<\/h2>\n\n\n
Date<\/th>Event<\/th>Where to buy<\/th><\/tr><\/thead>\n
Early January<\/td>Winter sales (Europe)<\/td>Zara<\/a>, Zalando<\/a>, El Corte Ingl\u00e9s<\/a><\/td><\/tr>\n
January<\/td>Post-Christmas sales (US\/UK)<\/td>Amazon<\/a>, tech and home<\/td><\/tr>\n
February 14<\/td>Valentine's Day<\/td>Gifts, jewelry, Sephora<\/a><\/td><\/tr>\n
March-April<\/td>Amazon Spring Sale<\/td>Amazon<\/a>: tech and home<\/td><\/tr>\n
May-June<\/td>EOFY Sales (Australia) and Hot Sale (Latin America)<\/td>Compare the local price with Europe: Europe almost always wins<\/td><\/tr>\n
June 18<\/td>618 (China)<\/td>AliExpress<\/a>, Temu<\/a><\/td><\/tr>\n
July<\/td>Amazon Prime Day<\/td>Amazon<\/a> (exact date to be confirmed)<\/td><\/tr>\n
July<\/td>Summer sales (Europe)<\/td>Zara<\/a>, Nike<\/a>, Decathlon<\/a><\/td><\/tr>\n
August-September<\/td>Back to school<\/td>Fnac<\/a>, MediaMarkt<\/a><\/td><\/tr>\n
Mid-October<\/td>Prime Big Deal Days<\/td>Amazon<\/a> (date to be confirmed)<\/td><\/tr>\n
November<\/td>Click Frenzy (Australia)<\/td>Electronics and fashion, shipped to your locker<\/td><\/tr>\n
November 11<\/td>Singles Day (11.11)<\/td>AliExpress<\/a>, Shein<\/a>, Temu<\/a><\/td><\/tr>\n
November 27<\/td>Black Friday<\/td>Global: Amazon<\/a>, Zara<\/a>, AutoDoc<\/a><\/td><\/tr>\n
November 30<\/td>Cyber Monday<\/td>Tech: Apple<\/a>, MediaMarkt<\/a><\/td><\/tr>\n
December<\/td>Christmas<\/td>Last call. Watch out for shipping cut-off dates<\/td><\/tr>\n
December 26<\/td>Boxing Day (UK \/ Australia)<\/td>The second big round of sales of the year<\/td><\/tr>\n<\/tbody>\n<\/table>\n

The fixed dates (Singles Day, Black Friday, Cyber Monday, Valentine's Day, Boxing Day) you can note down right now. The Amazon<\/a> Prime Day dates are announced a few weeks in advance; we will keep updating them on the blog.<\/p>\n\n

The three peaks you can't miss<\/h2>\n

1. November (Singles Day + Black Friday + Cyber Monday):<\/strong> the king of months. Start getting your locker ready in October. We cover it all in our Black Friday 2026<\/a> guide.<\/p>\n

2. July (Prime Day + summer sales):<\/strong> the second big peak, with the advantage that it coincides with the official European sales. Check out the summer sales<\/a>.<\/p>\n

3. January (winter sales):<\/strong> the best time for European fashion and footwear, with Zara<\/a> and Zalando<\/a> up to 70% off.<\/p>\n\n

How to set up your yearly shopping plan<\/h2>\n

The people who save the most don't buy on impulse: they spread their purchases across the year based on when each category drops in price.<\/p>\n

    \n
  • Fashion and footwear:<\/strong> the January and July sales in Europe. That's where the biggest discounts are.<\/li>\n
  • Tech and electronics:<\/strong> Prime Day (July and October), Black Friday and Cyber Monday.<\/li>\n
  • Toys and collectibles:<\/strong> Black Friday and the weeks before Christmas, before stock runs out.<\/li>\n
  • Home and small appliances:<\/strong> Prime Day and back to school.<\/li>\n
  • Everything from China (gadgets, budget fashion):<\/strong> 618 in June and Singles Day in November.<\/li>\n<\/ul>\n

    The golden rule: note the \"regular\" price of what you want a few weeks before each event. That way you can tell a real discount from an inflated one.<\/p>\n\n

    See how it works in one minute:<\/p>\n